Al Noor Trading W.L.L.
Al Noor Trading is a Bahrain-based wholesale and retail SME with 18 employees, showing healthy operational cadence and above-sector margins, with untapped growth in adjacent GCC markets and moderate cash-cycle risk.
- Gross margin 6.4pp above Bahrain wholesale sector median
- Strong repeat-purchase rate on top 40 B2B accounts (retention ~91%)
- Lean SG&A structure — payroll below sector norms for 18-FTE bracket
- Receivables aging 41 days vs. sector median 30 — working capital tied up
- Revenue concentration: top 3 customers account for 46% of turnover
- No digital storefront — 100% of orders through WhatsApp / phone / rep
Risk index 42/100 across operations and cashflow.
Compared to similar businesses by size and stage.
Revenue potentially recoverable via optimization.
Shift terms on the top-tier 12 B2B customers from net-45 to net-30 with a 1.5% early-payment discount. Frees ~BD 22k of working capital within 60 days.
Launch a targeted outbound programme into 40 mid-market food-service and hospitality accounts in Muharraq and Riffa. Goal: reduce top-3 concentration below 35% within 2 quarters.
A simple authenticated re-order portal for existing accounts, integrated with your current SKU list. Cuts rep time on reorders by ~30% and unlocks reactivation of dormant accounts.
Your top-selling categories index well against Eastern Province (KSA) demand signals. Pilot with two Dammam distributors under an exclusivity clause.